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AttiCat® by Owens Corning

In This Issue:

Who is your AttiCat® Champion?

Do you have an AttiCat® Champion? Having an AttiCat® Champion is a vital component for achieving sales success. What does an AttiCat® Champion do? Simply put, an AttiCat® Champion is someone who is in charge of helping everyone stay focused on offering AttiCat® every time they are in a client’s home.

The AttiCat® Champion makes certain that all the techs’ trucks are stocked with the homeowner brochure and attached tech letter. They make certain that techs have rulers to use and leave behind with the homeowner. They check with techs to make certain they are offering insulation inspections every time they are in a home. They promote the personal use program. They are the cheerleader for AttiCat® and share success stories with the techs and comfort advisors. They take the bull by the horns and make sure everyone stays focused on the job!

Steve Curtis

Spend $35,000 for a car?
No problem.

But ask someone to invest $15,000 in a new heating or cooling system and they think you’re nuts. Well, you’re not... and you know it, but it can be frustrating getting this across to skeptical homeowners.

Try this:

Car or Truck:

  • Costs $30,000 to $50,000; let’s use the lower amount.
  • Drive one for maybe 150,000 miles.
  • At 50 mph that means you used it for 3,000 hours. That’s like 120 days. 4 months. Jeeze. That’s $250 a day!
  • For the most part you were the only one getting anything out of it.
  • Along the way you spent thousands of dollars on fuel and maintenance and repairs.

HVAC Comfort System:

  • Initial cost for our top-of-the-line “best” system $20,000 to $30,000; let’s use the lower amount.
  • Use it 24 hours a day, 365 days a year for 15 years or more. That’s over 130,000 hours... over 5,000 DAYS. That’s $4 a day!
  • Not only you but your entire family benefits from this, giving all of you more comfort, improved health, producing a quieter home, adding to convenience, helping the planet stay green and...
  • You are saving money! In fact the lifetime energy savings will usually pay for the entire initial cost, making this a 100% Return on Investment.
  • You spend no more money on fuel and a whole lot less on maintenance and repairs.

My friends, our industry has the best value of any industry, of any product, of any service that we can imagine.

So the next time you are feeling yourself getting beat down by customers who don’t understand why spending so much is worthwhile, show them this comparison and how investing in HVAC makes sense for them and their entire family.

Good selling.

Tom Piscitelli

Ice Dams

Did you know that proper attic insulation and sealing can help prevent ice dams? Contact your AttiCat® consultant for more information.

Steve Curtis

 AttiCat® by Owens Corning

Dealer of the Month

Congratulations to Griffis Heating in Auburn, WA! Griffis became an AttiCat® dealer in January and have already sold their first job for $8,000! How did they do it? They simply followed the marketing approach they learned in training.

First, Justin Zwickl warms up the client by letting her know that Griffis is offering a free attic inspection and when the tech comes out he will be happy to take a look at her attic insulation. When Pete Gardner arrives for the service call he gives the client the homeowner brochure with the tech letter attached. While he is there he offers to check her insulation and she says yes. He finds that she has 2-3 inches of insulation in her 2900 sq. ft. attic. He offers to have a comfort advisor come out and work up some proposals (choices).

Brian Griffis (owner and comfort advisor) visits the homeowner and takes insulation measurements again and shows the client the recommended levels for WA residents. The client makes her choice and the sale is made.

Brian says that this homeowner is a long-time client. In fact, she had a boiler put in about 2 years ago. It’s the long standing relationship that really sold this job. Brian is following the marketing strategy we teach at every boot camp. Go back to your existing clients and offer the insulation upgrade. Brian sold himself first, his company second and AttiCat® third. It works.

Congratulations to Griffis Heating! You’re off to a great start!

Steve Curtis

Questions? Ask us!

Do you have questions about best practices, installation procedures, advertising and marketing, or anything else related to AttiCat®? We’re here to help!

We have setup a Question and Answer system in the protected Dealers area of our website, so login and post your question. You might just find some other useful info there as well!